uniqlo
Manga UT Collection
Steal His Look and Meet & Greet Campaign
Steal His Look Campaign
Bringing the characters to life to another level, we created the Steal His Look Campaign as the first part of Geist Productions working with Uniqlo to promote the Manga UT Collection.
The idea was to incorporate Uniqlo’s vision for its customers to “Wear Your World” and make it into something which manga fans can relate to, giving them the means to dress up as the characters that they love and admire.
We worked with Uniqlo Singapore to bring Manga characters to life, reimagined and dressed to fit in Singapore, with our talents and representatives as models paired with Uniqlo’s Manga UT Collection shirts.
Our talents and representatives Yosuke Sora, Shouko Senji, Maoru and Drefan were dressed up from top to bottom in affordable yet stylish Uniqlo Wear as Gintoki, Kaito Kid, Naruto and All Might respectively.
Despite the campaign being catered towards the local region of Singapore, it gained worldwide traction, having both Uniqlo and Manga fans praising the concept of the campaign.
Manga UT Collection
Meet & Greet
The Manga UT Collection Meet & Greet was the second part of Geist Productions working with Uniqlo to promote the Manga UT Collection.
The Manga UT Collection Meet & Greet was a one-day event that happened on the 15th June 2019 at two Uniqlo Outlets, Orchard Central and Jewel respectively with our talents and representatives Yosuke Sora, Shouko Senji, Maoru and Drefan dressed as Gintoki, Kaito Kid, Naruto and All Might respectively.
Drawing Manga fans and shoppers at Uniqlo, the response for the Meet & Greet was well received, with long queues before the start of the event. Fans of the series as well as of the cosplayers present also turned up in the Uniqlo Manga UT Collection shirts, taking the opportunity to have pictures with the cosplayers in their cosplays.
We’re glad to have the opportunity to bring our world to Uniqlo!
Shonen Weekly Magazine 60th Collection
Steal Their Look and Meet & Greet Campaign
Steal Their Look Campaign
Similar to our previous campaign done, we were asked to do a campaign for Uniqlo, this time for both Uniqlo Singapore and Malaysia for the Shonen Weekly Magazine 60th Collection.
This time, we had the characters reimagined and dressed to fit in Singapore and Malaysia with our talents and representatives as models paired with Uniqlo’s Shonen Weekly Magazine 60th Collection shirts.
Our talents and representatives Angie, Maoru, Rikka and Shine were dressed up from top to bottom in affordable yet stylish Uniqlo Wear as Asuna, Elizabeth, Meliodas and Lucy respectively.
The campaign was met again with great response, with Malaysian fans pleased for the recognition they got for their previous pleas to have similar campaigns in their country .
Shonen Weekly Magazine 60th Collection Meet & Greet
The Shonen Weekly Magazine 60th Collection Meet & Greet was the held at Fahrenheit 88, Malaysia, KL on the 24th August 2019.
Enthusiastic fans waited patiently with their cameras and phones at hand, gathering the curiosity of shoppers, some of which joined the queue after inquiring about the event to meet our representatives Angie, Shine and Rikka for the chance to interact and take pictures with them.
It was a session filled with fun and smiles as the crowd walked away happy to get a polaroid shot as well as selfies with the cosplayers.
A simple affair made better by the support of shoppers and fans alike!